For a couple of days, I’ve gotten many emails from people trying to sell me text links on sites with high Page Ranks (PR). Having links into your site from popular sites that also have lots of links coming into them is probably the most important factor for getting good search engine listings. Page Rank system from Google is a rough measure on a scale of 0 to 10 based on the relevance & content of the page and the number & quality of the link leading to it from other sites.

PageRank Explained: (Source: http://www.google.com/technology/)

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Beside e-mails, there are many auctions at eBay selling domains with high Page Ranks. Fake Page Rank domains are becoming more common each day. Many inexperienced users purchase domain names that have fake Page Rank at eBay. If you haven’t seen the problem, you may check this search. 

So how do they fake Page Rank?

It is simple to fake a page rank of a site. Faking a site’s page rank is achieved by implementing a script which detects if a user to the site is Googlebot (Google’s spider/crawler that finds and indexes web pages). If Googlebot is visiting the site, the script will redirect Googlebot to a site with high Page Rank. For example, if they direct Googlebot to google.com, the page rank will be 10.

Then how can we detect fake Page Rank?

Fortunately, in a few easy steps, you can detect fake page rank.

I have checked plenty of domains and almost every domain that is for sale with PR does not have any backlinks. According to above mentioned PageRank algorithm, it is impossible to have high PageRanks without quality backlinks. 

Beside Page Rank validity, getting links from other web sites just because these web sites have high Page Ranks, does not make much sense if a web page is not related to your site. It is always better to get links from sites that are related to yours. These links will increase your search engine rankings and you’ll get targeted visitors from these sites. Focus on web users instead of search engines.

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November 6. 2009 16:32

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This post was mentioned on Twitter by bloggingdev: Fake page rank domains - Beware of page rank domain scammers http://su.pr/2YEkLw

uberVU - social comments | Reply

November 12. 2009 19:12

Thanks for the great article. I don't understand what you mean by checking backlinks by typing link:www.domainname.com. What exactly should I type (and is this a URL or google search term ?)

Shanti | Reply

March 7. 2010 10:19

I recently found a website that checks the page rank of any domain name you want.  I was stoked, obviously, because I have been developing a few websites and I wanted to know where they ranked.  They even let you have html code for placing a "page rank" button on your website.  I've already gotten these buttons on a couple of my sites.  Anyway, if you want to be certain on a site's page rank, check it via the url below.


Ron Jester | Reply

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